October 16, 2024

Episode

How Hip-Hop Challenger Brands Cornered the Market (with Ernest Wilkins)

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Office Hours’ Ernest Wilkins came through the Trapital Podcast to talk about challenger brands in hip-hop, why they exist, our respective articles on No Limit and Quality Control Music, and what we expect for the future.

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Ernest Wilkins, @ernestwilkins, officehours.substack.com

Links:

How No Limit Became Hip-Hop’s Challenger Brand – Ernest Wilkins (in Trapital)
How Quality Control Music Took Over Atlanta – Dan Runcie (in Office Hours)

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