January 6, 2025
Episode

Spotify’s Road to $100 Billion and Profitability

Spotify’s Road to $100 Billion and Profitability
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Spotify’s road to $100B and profitability

A lot can change in two years! Here’s what I wrote in a Trapital memo in November 2022:

It’s been a rough, rough, year for Spotify stock. The current market cap is now $14 billion (down from ~$70 billion in 2021). At $14 billion, that’s how much Apple and Amazon spend for these exclusive sports broadcast rights deals.

How long until Apple and Amazon make a serious attempt to buy Spotify? It sounds crazy, but these behemoths spend so much money on content to acquire new customers. Wouldn’t they want the audio platform that has nearly half a billion monthly active users? I’m sure Daniel Ek would put up a fight before he ever worked under Apple. But hey, weirder things have happened!

Today, Spotify’s market cap is over $93 billion, nearly seven times higher than when I posed my acquisition question above. Spotify’s market cap briefly surpassed $100 billion in November 2024. Somewhere out there, there’s a day trader who brags to his friends about how they “bought the dip” on Spotify and never doubted CEO Daniel Ek for one minute. That same-day trader might have also sold all their Bitcoin in 2016, but you already know that they only brag about the wins!

To be fair, some of Spotify’s growth was similar to many publicly traded tech companies that experienced:

- sky-high growth during COVID-19 lockdowns (overinflated in hindsight)
- growth decline once lockdowns ended and interest rates rose (an overcorrection in hindsight)
- cost-reducing layoffs which, while tough for those who lost jobs, were a result of over-hiring during low interest-rate times
- a healthy 2024 for many stocks (Nasdaq was up 29.6% in 2024!)

But that only accounts for a portion of the growth, at best. The rest of the growth comes from more Spotify and industry-specific factors, which was the focus of our episode.

We talked about all of Spotify’s moves: the brilliant ones, the controversial ones, what they mean for Spotify’s various business partners, and how they impact artists, podcasters, and creators whose work makes the platform possible. This is about how the company could be worth more than all three major record labels combined despite the industry dynamics that have limited other deep-pocketed competitors to gain similar traction.

Music is one of the most challenging industries to build a giant company in. The billion-dollar exits are few and far between, and it’s not for a lack of trying. It’s harder to build a $100 billion company in music than it is to build a $500 billion company in other industries. Regardless of where you stand on Spotify, this is the episode for you.

Listen here:

Spotify | Apple Podcasts | Overcast

Chartmetric Stat of the Week - Billie Eilish

The most-streamed song on Spotify in 2024 was Billie Eilish’s “Birds of a Feather” with 1,775,172,881 listens surpassing Sabrina Carpenter’s “Espresso” which had 1,774,525,704 listens. Eilish’s song came out in May, one month after “Espresso” and a few months after the 2024 albums from Taylor Swift, Beyonce, Ariana Grande, and others. We’ll have to revisit these 2024 songs in a few years and see if the same songs top the list!

Dan smiling at the camera against a dark background, wearing a blue shirt."
Dan Runcie
Founder of Trapital
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A good friend of mine put me on this podcast and it took me some time to tap in, but once I did, I couldn’t stop listening! Dan has a talent for pulling out the narratives between lines, connecting it to the culture and then making it make sense. I’m a loyal subscriber and am thankful for the podcast!
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I am a real estate investor and came across this podcast after a recommendation from a friend who shares my loves for both hip hop and business. Often, those two interests have such polar opposite “voices” - but Dan’s podcast brings those two together for me. The result is magical. Great guests, too!
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As a guy who came up in NYC during the late 90s / early 2000s rap scene, I appreciate the history revisited by Dan, who obviously has an authentic and unique perspective on the culture. But he’s not only a hip hop historian; he’s also a visionary of art, technology and culture who curates other trend setters from across the globe. Salute!
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I stumbled upon this podcast by learning about Dan / Trapital via LinkedIn. I listen to A LOT of podcasts and I decided to give it a listen. First, Dan has a calm and authentic demeanor, which are great qualities. When he’s talking to his guests it’s very conversational and easy flowing. I’m a former music industry vet so the topics are right up my alley.
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Read what the industry leaders read

Hip-hop mirrors the business world in a lot of ways. While I’ve always thought and known that, it’s great to see those ideas brought to life by someone so knowledgeable about both of those things. Huge fan of Trapital.
PPLS CHAMP
Looking forward to future episodes of Trapital. I’ve been following the newsletters for awhile and always learn something new that’s relevant to hip hop and business. Great job getting the nuggets of info from Matthew Knowles on the 1st episode, can’t wait until the next one!
Cburns08
If you’re looking for a podcast with a wealth of info on the business of hip hop, then Trapital is your new home. Dan is an excellent host who has a myriad of of experienced guests to talk their role in the business of hip hop. Check it out!
RoyalSkegee
If you work in — or have an interest in — the music business, Trapital is a must.
Samu Rast
A good friend of mine put me on this podcast and it took me some time to tap in, but once I did, I couldn’t stop listening! Dan has a talent for pulling out the narratives between lines, connecting it to the culture and then making it make sense. I’m a loyal subscriber and am thankful for the podcast!
Zealous Advocate
I am a real estate investor and came across this podcast after a recommendation from a friend who shares my loves for both hip hop and business. Often, those two interests have such polar opposite “voices” - but Dan’s podcast brings those two together for me. The result is magical. Great guests, too!
Gabriel Blue
As a guy who came up in NYC during the late 90s / early 2000s rap scene, I appreciate the history revisited by Dan, who obviously has an authentic and unique perspective on the culture. But he’s not only a hip hop historian; he’s also a visionary of art, technology and culture who curates other trend setters from across the globe. Salute!
Mrkamal
I love Dan’s ability to bring diverse and timely perspectives to the show while asking deeply insightful questions that engage the audience on so many interesting levels. I’ve learned so much in just a short period of listening. Excited for what Dan has in store for the show in the future!
Greg0188
I stumbled upon this podcast by learning about Dan / Trapital via LinkedIn. I listen to A LOT of podcasts and I decided to give it a listen. First, Dan has a calm and authentic demeanor, which are great qualities. When he’s talking to his guests it’s very conversational and easy flowing. I’m a former music industry vet so the topics are right up my alley.
Phil Stolaronek
Dan sitting at a table with others, smiling and engaged in a discussion, with glasses and a water pitcher on the table.

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